Root & Rise was born out of the belief that the right support structure doesn't just free up your time. It upgrades your identity, so you can step fully into the next version of the leader you actually are.
The hearts behind Root & Rise
Annie Phan
Founder & Lead Operational Strategist
As a seasoned Online Business Manager and systems mastermind, Annie specializes in turning overwhelming, manual operations into breathing, well-oiled machines.
As a heart-centered coach herself, Annie protects her clients' energetic capacity with genuine care, allowing them to shatter their revenue ceilings without sacrificing their peace of mind.
Belle Mai
Creative Partner & Brand Visionary
Belle is the creative soul of Root & Rise, specializing in translating a coach’s deep, internal values and vision into a premium visual presence and client experience.
She understands that the frontend identity must perfectly match the energy of the CEO. Belle’s philosophy ensures that every visual touchpoint feels intentional, and deeply aligned with the coach's true essence.
How we work together
We didn't start as two separate specialists who decided to team up for convenience.
We started because we kept seeing the same coach hit the same wall — brand-side or backend-side — and knew neither of us could fix it alone.
When Annie builds a system, Belle is in the room to make sure the brand and design align with the coach’s essence.
That's the whole model. Not two departments. One root.